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  • Writer's pictureSamantha

Accelerate Your Email Marketing Efforts

First, if you don’t know what a drip campaign is, don’t worry we have you covered. A drip campaign is a series of emails that are automatically sent out to your subscribers based on certain behaviours. Behaviours are actions that your clients take like opening an email, clicking on links in your emails and putting items in your website’s cart.

It’s marketing automation designed to make your life a little easier and deliver content that will engage your subscriber at every step of the funnel.

The content can include thank you emails sent when someone subscribes, a specific email for those who haven’t opened an email from you in a while, and special content for those who are faithful email openers.

You can also use your website behaviours as triggers in your drip campaign. You can automatically follow up on abandoned carts, send reminders that it might be time to reorder items, or update them on the shipping status of their orders.

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