Samantha
AI-generated Content Tools May Not Be as Helpful in SEM as We Would Have Hoped
Exploring the relationship between Google’s new “helpful content” and AI-generating content tools Did the prospect of a tool that creates...
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Samantha
- Nov 2, 2021
- 3 min
Can The RFP Process Be Simplified?
Content below was originally posted Strategicsteps.ca/blog RFPs (Requests for Proposal) help determine who offers the best solutions and...
Samantha
- Oct 5, 2021
- 4 min
Email Marketing - Changes to Apple's Privacy Policy
iOS 15 is finally here, and many marketers have been bracing for the impact of changes Apple included in this update, primarily around...
Samantha
- Sep 14, 2021
- 3 min
Email Marketing - Part 4
Putting it together Proper strategic planning creates a successful email marketing strategy. I've talked extensively about the importance...
Samantha
- Aug 31, 2021
- 2 min
Email Marketing - Part 3
Customer experience and engagement Email campaigns are a great way to enhance the experience of your current or future customers. Setting...
Samantha
- Aug 10, 2021
- 3 min
Email Marketing - Part 2
Your Subscribers Like all forms of marketing, grasping the key elements is essential. The most significant element is your subscribers. ...
Samantha
- Jul 20, 2021
- 2 min
Email Marketing - Part 1
What is email marketing? In the marketing realm, email marketing is often considered essential to building stronger relationships with...
Samantha
- Jun 1, 2021
- 4 min
Keywords: The Foundation of SEO
I've used the term 'keywords' a fair amount in this post, and with good reason. Keywords are the backbone of SEO. They make up a user's...
Samantha
- May 3, 2021
- 2 min
SEO Basics
Please note the content in this post comes from another blog written by Samantha Russell. What is SEO? SEO, or Search Engine...
Samantha
- Apr 6, 2021
- 4 min
Digital content and how it's used
Digital content is any content (think social media posts, infographics, and visual brand and promotional assets) that are intended to be...
Samantha
- Mar 8, 2021
- 2 min
Why product descriptions matter
Have you ever picked up a bottle of shampoo or body wash and read the label? If you have, you've seen a product description. Copywriters...
Samantha
- Feb 2, 2021
- 2 min
Making sense of search results
I’m guessing you’ve probably “Googled” something this week and in doing so you probably stayed on the first page results. Search Engine...
Samantha
- Jan 5, 2021
- 2 min
Pivoting at play through 2020
With 2020 finally behind us it is a good time to reflect on what went well and what didn't in 2020. From a business perspective, many...
Samantha
- Aug 12, 2020
- 2 min
Shoppable Posts
We briefly touched on shoppable posts earlier this year in The need to know marketing trends for 2020 the movement on social platforms...
Samantha
- Jul 28, 2020
- 1 min
Samantha
- Jul 9, 2020
- 1 min
Ah the little things
On a mini road trip to Camrose last weekend we stopped at a cute little coffee shop called The G.O.A.T Coffee Co. which features a saloon...
Samantha
- May 20, 2020
- 1 min
Accelerate Your Email Marketing Efforts
First, if you don’t know what a drip campaign is, don’t worry we have you covered. A drip campaign is a series of emails that are...
Samantha
- May 1, 2020
- 2 min
Marketing Tips for Small Businesses in Response to COVID19
A huge thank you to Bill Roberts and Paul Huculak, the hosts of “What’s Up?” at RADIOYOU.CA - Strathcona County for having our Director...
Samantha
- Apr 27, 2020
- 1 min
Google's Latest Steps Toward Advertising Transparency
As marketers we have been on a soap box for years about how important it is to establish a sense of transparency through business social...
Samantha
- Apr 3, 2020
- 2 min
Today, Adapting is Key to Business Success
Local, provincial, and federal governments are offering bandaids for businesses to help mitigate the damage caused by halting our economy...
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