Samantha
AI-generated Content Tools May Not Be as Helpful in SEM as We Would Have Hoped
Exploring the relationship between Google’s new “helpful content” and AI-generating content tools Did the prospect of a tool that creates...
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Samantha
Nov 2, 20213 min
Can The RFP Process Be Simplified?
Content below was originally posted Strategicsteps.ca/blog RFPs (Requests for Proposal) help determine who offers the best solutions and...
Samantha
Oct 5, 20214 min
Email Marketing - Changes to Apple's Privacy Policy
iOS 15 is finally here, and many marketers have been bracing for the impact of changes Apple included in this update, primarily around...
Samantha
Sep 14, 20213 min
Email Marketing - Part 4
Putting it together Proper strategic planning creates a successful email marketing strategy. I've talked extensively about the importance...
Samantha
Aug 31, 20212 min
Email Marketing - Part 3
Customer experience and engagement Email campaigns are a great way to enhance the experience of your current or future customers. Setting...
Samantha
Aug 10, 20213 min
Email Marketing - Part 2
Your Subscribers Like all forms of marketing, grasping the key elements is essential. The most significant element is your subscribers. ...
Samantha
Jul 20, 20212 min
Email Marketing - Part 1
What is email marketing? In the marketing realm, email marketing is often considered essential to building stronger relationships with...
Samantha
Jun 1, 20214 min
Keywords: The Foundation of SEO
I've used the term 'keywords' a fair amount in this post, and with good reason. Keywords are the backbone of SEO. They make up a user's...
Samantha
May 3, 20212 min
SEO Basics
Please note the content in this post comes from another blog written by Samantha Russell. What is SEO? SEO, or Search Engine...
Samantha
Apr 6, 20214 min
Digital content and how it's used
Digital content is any content (think social media posts, infographics, and visual brand and promotional assets) that are intended to be...
Samantha
Mar 8, 20212 min
Why product descriptions matter
Have you ever picked up a bottle of shampoo or body wash and read the label? If you have, you've seen a product description. Copywriters...
Samantha
Feb 2, 20212 min
Making sense of search results
I’m guessing you’ve probably “Googled” something this week and in doing so you probably stayed on the first page results. Search Engine...
Samantha
Jan 5, 20212 min
Pivoting at play through 2020
With 2020 finally behind us it is a good time to reflect on what went well and what didn't in 2020. From a business perspective, many...
Samantha
Aug 12, 20202 min
Shoppable Posts
We briefly touched on shoppable posts earlier this year in The need to know marketing trends for 2020 the movement on social platforms...
Samantha
Jul 28, 20201 min
Samantha
Jul 9, 20201 min
Ah the little things
On a mini road trip to Camrose last weekend we stopped at a cute little coffee shop called The G.O.A.T Coffee Co. which features a saloon...
Samantha
May 20, 20201 min
Accelerate Your Email Marketing Efforts
First, if you don’t know what a drip campaign is, don’t worry we have you covered. A drip campaign is a series of emails that are...
Samantha
May 1, 20202 min
Marketing Tips for Small Businesses in Response to COVID19
A huge thank you to Bill Roberts and Paul Huculak, the hosts of “What’s Up?” at RADIOYOU.CA - Strathcona County for having our Director...
Samantha
Apr 27, 20201 min
Google's Latest Steps Toward Advertising Transparency
As marketers we have been on a soap box for years about how important it is to establish a sense of transparency through business social...
Samantha
Apr 3, 20202 min
Today, Adapting is Key to Business Success
Local, provincial, and federal governments are offering bandaids for businesses to help mitigate the damage caused by halting our economy...
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