Exploring the relationship between Google’s new “helpful content” and AI-generating content tools Did the prospect of a tool that creates...

Content below was originally posted Strategicsteps.ca/blog RFPs (Requests for Proposal) help determine who offers the best solutions and...

iOS 15 is finally here, and many marketers have been bracing for the impact of changes Apple included in this update, primarily around...

Putting it together Proper strategic planning creates a successful email marketing strategy. I've talked extensively about the importance...

Customer experience and engagement Email campaigns are a great way to enhance the experience of your current or future customers. Setting...

Your Subscribers Like all forms of marketing, grasping the key elements is essential. The most significant element is your subscribers. ...

What is email marketing? In the marketing realm, email marketing is often considered essential to building stronger relationships with...

I've used the term 'keywords' a fair amount in this post, and with good reason. Keywords are the backbone of SEO. They make up a user's...

Please note the content in this post comes from another blog written by Samantha Russell. What is SEO? SEO, or Search Engine...

Digital content is any content (think social media posts, infographics, and visual brand and promotional assets) that are intended to be...

Have you ever picked up a bottle of shampoo or body wash and read the label? If you have, you've seen a product description. Copywriters...

I’m guessing you’ve probably “Googled” something this week and in doing so you probably stayed on the first page results. Search Engine...

With 2020 finally behind us it is a good time to reflect on what went well and what didn't in 2020. From a business perspective, many...

We briefly touched on shoppable posts earlier this year in The need to know marketing trends for 2020 the movement on social platforms...

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On a mini road trip to Camrose last weekend we stopped at a cute little coffee shop called The G.O.A.T Coffee Co. which features a saloon...

First, if you don’t know what a drip campaign is, don’t worry we have you covered. A drip campaign is a series of emails that are...

A huge thank you to Bill Roberts and Paul Huculak, the hosts of “What’s Up?” at RADIOYOU.CA - Strathcona County for having our Director...

As marketers we have been on a soap box for years about how important it is to establish a sense of transparency through business social...

Local, provincial, and federal governments are offering bandaids for businesses to help mitigate the damage caused by halting our economy...