In a nutshell, offline marketing is any form of marketing that isn’t connected to the internet. This includes print, radio, billboards (both static and digital), signs, flyers, etc.
An offline marketing strategy utilizes these channels to create awareness of a company’s products and /or services and should be incorporated into your overall marketing strategy just as you would a social media strategy.
It is important to incorporate offline into your overall marketing strategy because the way we reach our current and potential clients is constantly changing and offline is a great way to cut through the onslaught on digital advertising we are fed daily.
Over the past decade, we have experienced a monumental shift to ‘digital marketing’ where we have been reaching our potential consumers through email, organic growth, inbound and content marketing, to digital advertising via Google Ads (formerly Adwords) and social media advertising (Facebook, Instagram, Twitter and SnapChat are some examples).
With this, the ability to finetune and target our potential clients has evolved allowing marketers, and their clients, unparalleled access and opportunities to create brand awareness, drive both online and offline sales, and offer curated content and messaging for each potential client.
This can feel somewhat invasive to the consumer and many people are untrusting of the information and ads they receive online due to the Cambridge Analytica and era of “Fake News” where every medium seems to have their own agenda. This has inadvertently created a niche opening for offline marketing tactics, which offer a sense of familiarity and trustworthiness to the consumer.
Here at Splashing Duck, we can help you fine tune your marketing strategy to incorporate offline tactics to reach your goals.
Give us a call or send us a message!