How good branding supports your business
At the heart of branding is a strategy and while a fun name, cool logo and catchy tagline are great, it is important to have a well executed brand to support and grow your business now and into the future. Good branding helps your business grow in 5 key ways:
1. Support Advertising
What is advertised, how the ad is designed, the key messaging used in the advertisement, and where the ad is placed are all based on the brand itself. For example, setting up a booth for a diaper company at a rave probably won’t attract new customers whereas setting up the same booth at a tots fair will have far better results.
2. Building Trust
We’ve all heard it, and many of us are perfect examples of it. People buy from businesses that they are are comfortable and familiar with. If you’re a new coffee shop with a cute logo and consistent branding but your mugs have food particles stuck on them and your staff doesn’t wash their hand, customers are not going to come back. Make sure the experience customers have matches what you want it to be.
3. Establishing Recognition
Your business name and logo are the “face”. They are the first thing people see and, if done well, are recognizable. Think of some of the brands you interact with regularly. Do their logos come to mind? If you are just starting out, thinking of a great name that encompasses what you do, and how you want to be viewed is typically super simple or a huge challenge. But once you figure it out (or have hired us to assist) it’s time to design a logo. Start with a professional logo that is simple, associates with the business name or is built around what the business does. An example of a fun logo for someone selling organic purple onions might be a purple onion with legs, sunglasses, and a green mohawk in place of the steam and leafs.
4. Attracting New Customers
Branding not only attracts new customers through your advertising efforts, it helps get word-of-month referrals. If someone has had a great experience with your brand, they are more likely to remember it in a positive light and recommend you to friends and families. Become a leader in your industry by building a strong brand. By doing this, potential customers will recognize your brand, trust your brand, and ultimately do business with you.
5. Inspire Employees
Branding includes your employees and I’m not referring to the guy on the corner in the chicken suit twirling the sign. Since branding evokes emotion and feelings, make sure working for the company evokes the same feelings as you would like customers to have. Disney is a prime example of this; they hire and have benefit packages based on the ultimate experience they want their customer to have. Further to this, when employees understand why a business exists, share the same values, are supported, and are treated with respect, they are more likely to take ownership of what they do and how they interact with customers.
Have question or would like some expert guidance on how to get the most out of your brand? Let’s chat!