Why you need Social Media Management

According to the Canadian Internet Registration Authority (CIRA), nearly 90% of Canadians have internet connections and 61% of those Canadians engage on social media daily.

On top of this, we have seen a massive shift in how big brands and even our government officials are choosing to communicate with us. Now it seems their social accounts have information long before news agencies and official websites.

This means that small and medium sized businesses need to prioritize their presence on social platforms in order to be seen.

You might be thinking “I have a website and pay money for a Google Ads, Isn’t that enough?” In truth, having a website isn’t enough as websites are now regularly used by potential customers as a way to authenticate a Business they have found through social media and, Google Ads are great but alone they miss out on the opportunity to build trust and brand recognition.

So what can do small and medium businesses do to keep up and stay competitive? Invest in Social Media Management.

While it’s great to have someone already on the payroll overseeing your social media accounts, you’re better off hiring an expert to either manage these tasks or at the very least, to get your team set up properly.

Social Media Management, done properly is a complex process of strategizing, curating, scheduling, analyzing, and engaging though posts on social media platforms. These platforms include but are not limited to Facebook, Instagram, LinkedIn, SnapChat and Twitter.

Your Social Media Manager can help you create a new audience of potential customers online or they can help to establish, maintain, or improve your online reputation. They are experts at handling social media activities from developing strategies which tie into the the long term goals of the Business and, engaging with comments and questions on behalf of the Business using a consistent brand voice.

Splashing Duck Inc. offers customizable Social Media Management solutions to meet your business’s needs. Send us a message or give us a call to find out how we can take your social to the next level.

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