Burger King's latest Whopper campaign is far from their usual direction; in fact it is completely different than anything their consumers...

Everyday big companies are coming up with new ways to not only reach their consumer but to do so in a way that creates a little buzz...

SEM stands for Search Engine Marketing and is seen as the gateway to get more people to visit your website by increasing its visibility...

A CTA (call to action) is a term used in marketing that refers to the next step we as marketers would like the potential lead to take....

Have you noticed that almost all automobiles on screen in the Marvel movies are Lexus? Did you see the Pizza Hut boxes in the recent...

Image Source: Priscilla Du Preez on Unsplash Shoppable Posts Over the last decade we saw social media take hold of our personal lives...

There is a lot of information around the term “meta-data” and there seem to be a plethora of opinions and perspectives out there...

According to the Canadian Internet Registration Authority (CIRA), nearly 90% of Canadians have internet connections and 61% of those...

We’ve talked a fair amount over the past few weeks about the importance of having a well executed brand and the role consistency plays in...

At the heart of branding is a strategy and while a fun name, cool logo and catchy tagline are great, it is important to have a well...

Image Source: Pexels.com In the realm of marketing, the words ‘brand’ and ‘branding’ are used a lot and for good reason. Well executed...

Simply put, brand essence is the emotion customers / consumers experience with regard to your brand. It is generally a word or two that...

No matter how big or small a company is, branding is important. Before we jump into the basics of building your brand, let's start with...

Following up on our post on Tuesday, below are the 7 components of CASL you need to know as a small business owner. Commercial Electronic...

Now that we are 5+ years in, this might be a good time to refresh our memories on CASL and some of the key aspects of this legislation....

When logging into Facebook over the past few days did you receive a notification / popup about Facial Recognition? The notification...

In a nutshell, offline marketing is any form of marketing that isn’t connected to the internet. This includes print, radio, billboards...

Yes! and here is why Customer personas provide critical insight and an in-depth understanding of who your purchasers are and what makes...

Marketing Audits are not something new and The Balance Small Business hits 5 reasons for conducting a Marketing Audit in your small...

I'm guessing you didn’t start your business thinking you would be spending hours fumbling through marketing jargon, trying to figure out...