Samantha
Champagne anyone?
Everyday big companies are coming up with new ways to not only reach their consumer but to do so in a way that creates a little buzz...
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Samantha
- Feb 18, 2020
- 2 min
SEM Basics
SEM stands for Search Engine Marketing and is seen as the gateway to get more people to visit your website by increasing its visibility...
Samantha
- Jan 28, 2020
- 1 min
What the heck is a CTA?
A CTA (call to action) is a term used in marketing that refers to the next step we as marketers would like the potential lead to take....
Samantha
- Jan 22, 2020
- 2 min
Product placement
Have you noticed that almost all automobiles on screen in the Marvel movies are Lexus? Did you see the Pizza Hut boxes in the recent...
Samantha
- Jan 7, 2020
- 1 min
The need to know marketing trend for businesses in 2020
Image Source: Priscilla Du Preez on Unsplash Shoppable Posts Over the last decade we saw social media take hold of our personal lives...
Samantha
- Nov 19, 2019
- 2 min
Meta-Data: Does it matter?
There is a lot of information around the term “meta-data” and there seem to be a plethora of opinions and perspectives out there...
Samantha
- Nov 12, 2019
- 2 min
Why you need Social Media Management
According to the Canadian Internet Registration Authority (CIRA), nearly 90% of Canadians have internet connections and 61% of those...
Samantha
- Oct 30, 2019
- 2 min
Why voice consistency matters
We’ve talked a fair amount over the past few weeks about the importance of having a well executed brand and the role consistency plays in...
Samantha
- Oct 23, 2019
- 2 min
How good branding supports your business
At the heart of branding is a strategy and while a fun name, cool logo and catchy tagline are great, it is important to have a well...
Samantha
- Oct 15, 2019
- 2 min
Your crash course in brand terminology
Image Source: Pexels.com In the realm of marketing, the words ‘brand’ and ‘branding’ are used a lot and for good reason. Well executed...
Samantha
- Oct 1, 2019
- 1 min
Brand Essence is.....
Simply put, brand essence is the emotion customers / consumers experience with regard to your brand. It is generally a word or two that...
Samantha
- Sep 24, 2019
- 3 min
Branding. Where to start
No matter how big or small a company is, branding is important. Before we jump into the basics of building your brand, let's start with...
Samantha
- Sep 19, 2019
- 2 min
7 components of CASL every small business should know
Following up on our post on Tuesday, below are the 7 components of CASL you need to know as a small business owner. Commercial Electronic...
Samantha
- Sep 17, 2019
- 2 min
Remember CASL?
Now that we are 5+ years in, this might be a good time to refresh our memories on CASL and some of the key aspects of this legislation....
Samantha
- Sep 13, 2019
- 1 min
Facebook face recognition update
When logging into Facebook over the past few days did you receive a notification / popup about Facial Recognition? The notification...
Samantha
- Sep 10, 2019
- 2 min
Do you know what offline marketing is?
In a nutshell, offline marketing is any form of marketing that isn’t connected to the internet. This includes print, radio, billboards...
Samantha
- Sep 3, 2019
- 2 min
Are customer personas still relevant?
Yes! and here is why Customer personas provide critical insight and an in-depth understanding of who your purchasers are and what makes...
Samantha
- Aug 27, 2019
- 1 min
Do you need a marketing audit?
Marketing Audits are not something new and The Balance Small Business hits 5 reasons for conducting a Marketing Audit in your small...
Samantha
- Aug 20, 2019
- 1 min
Get back to business!
I'm guessing you didn’t start your business thinking you would be spending hours fumbling through marketing jargon, trying to figure out...
Samantha
- Aug 13, 2019
- 1 min
What the heck is an API?
Application Programming Interface (API) explained without all the jargon